Bayer – “Right By Your Side”
TV Commercial + Digital Campaign + OOH
Bayer is a global staple, but to most, they are known as "The Aspirin Company." Ahead of a high-profile merger, they needed to remind audiences of their deep-rooted legacy and how their essential products touch nearly every part of daily life. The goal was to pivot the narrative from a single product to a multifaceted partner in health, nutrition, and innovation.
Rather than listing Bayer’s diverse portfolio, our campaign focused on the invisible thread that connects them all: trust.
Through sweeping, cinematic visuals and intimate storytelling, we showcased how Bayer has been a quiet constant for generations—from the medicine cabinet to the crop fields that feed our communities. By highlighting the brand’s impact on people, plants, and pets, we reinforced Bayer’s reputation as a future-focused innovator that has always been right by your side.
Outcome
In a nationwide poll of
1,056 viewers age 18-45
59%
felt more favorable towards Bayer
64%
believe Bayer is doing a great deal to provide quality products to customers
