Service Credit Union – “Service for Every Season”
Digital Campaign (Display, YouTube + Social)
Service Credit Union offers members a local alternative to big banks, with better rates and a genuine commitment to the people they serve. They wanted to develop a spring campaign marketing various financial products to both current and prospective members.
How do you make a credit union feel like a neighbor? You stop talking like a bank.
Financial marketing is often a sea of sameness – polished, corporate, predictable. Service Credit Union needed to stand out by showcasing the personal service that defines them. Inspired by the renewal of spring, we created a campaign that felt as warm and approachable as the brand itself.
Illustrating the human side of financial services
Instead of stock photography, we utilized unexpected hand-drawn illustrations and a charming, conversational tone. Each video captured the natural beauty of season and the real moments that come with it: vacations, renovations, road trips. The kind of plans Service Credit Union helps members bring to life every day.
Campaign Results
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+63% Video Completion Rate (VCR)
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+40% Display Ad Click-Through Rate (CTR)
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230K+ Total YouTube Ad Views
